ES
SKINEM es un proyecto de branding y visual identity para una crema anti-edad diseñada específicamente para el cuidado masculino. El reto fue crear una marca contemporánea, sobria y potente, que se alejara de los clichés del skincare tradicional y conectara con un hombre moderno, consciente y seguro.
La identidad visual apuesta por un lenguaje minimalista, una paleta contrastada y una tipografía limpia que transmite confianza, calidad y eficacia. El diseño del packaging refuerza la idea de cuidado premium sin exceso, donde menos es más y cada detalle comunica propósito.
SKINEM no promete milagros. Proyecta presencia, constancia y evolución.
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EN
SKINEM is a branding and visual identity project for an anti-aging cream created specifically for modern men. The challenge was to build a contemporary, confident brand that moves away from traditional skincare clichés and speaks to a conscious, self-assured audience.
SKINEM is a branding and visual identity project for an anti-aging cream created specifically for modern men. The challenge was to build a contemporary, confident brand that moves away from traditional skincare clichés and speaks to a conscious, self-assured audience.
The visual system is based on a minimalist approach, strong contrasts, and clean typography, conveying clarity, quality, and effectiveness. The packaging design reinforces a premium yet understated aesthetic, where simplicity becomes a statement.
SKINEM doesn’t chase perfection.
It represents confidence, consistency, and modern masculinity.
